Pharmaprofit.be

Pharmaprofit.be is the online store of a Belgian pharmacy. The old store ran on a standard theme in which many separate modules loaded their own scripts and styles on every page. We rebuilt the store on Hyvä, a Magento theme that replaces the heavy default theme with Tailwind CSS and Alpine.js. In the same step Magento moved to version 2.4.9 on PHP 8.4. The custom theme is built around the pharmacy: calm, clear and with the pharmacist visible, so customers know who they are ordering from.

People who visit a pharmacy usually start with a complaint, not a product name. The homepage therefore asks what is bothering you and shows tiles for a blocked nose, sleep and stress, dry skin, wound care and more, each with the current number of products. The search field looks for complaints, products, brands and CNK numbers and shows products while you type. Category pages filter by brand and price, and the product page shows the CNK and EAN code, whether an item is in stock, when it will be delivered and, in tabs, the description, usage, ingredients and the patient leaflet where available.

Medipim is a product database for the pharmacy and healthcare sector. An integration we built for Magento fetches product information and images automatically and keeps the store up to date, in Dutch and French. Products are placed in the right store category based on the Medipim categories, and variants of the same product are grouped on one page with a selector. Read more in our guide on the Medipim integration (in Dutch).

The pharmacy works with Corilus CareConnect. Twice a day that software exports stock and prices, and the integration processes the file in the store automatically. Nobody has to update stock or prices by hand. Items the pharmacy does not keep as standard stay orderable and are clearly marked as supplied to order.

Not everything in the database belongs in a pharmacy store. Medicines and prescription products stay offline automatically, as do items that are no longer on the Belgian market. Products without an image or a valid price are not shown. The integration records for each product why it is or is not online, so the pharmacy can always check, and sends an alert when a data source has not been updated for too long.

Hyvä is light by design, but we went further. The menu only loads when a visitor opens it, scripts start in small steps so the page responds straight away, fonts are trimmed to what the site actually uses and sections below the fold are only built when they come into view. Google PageSpeed Insights therefore measures 99 on mobile and 100 on desktop for performance, with no blocking scripts and no layout shift.

The French store has its own address and sitemap, and every page points to its translation, so Google shows the right language. Google Analytics statistics only run after consent. The cookie notice follows the guidelines of the Belgian Data Protection Authority: declining is as easy as accepting, and the store works either way. Payment runs through Mollie, including Bancontact.