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Product feedsMulti-channel · marketplaces

Swan product feed to all your sales channels.

One product feed centrally in Swan, automatically pushed to all your marketplaces and advertising platforms. No manual uploading, no diverging product data per channel.

Investment€7,500+— scope-dependent
Real-timeSync frequency
6–10 wksLead time
Audit logPer transaction
99.9%Uptime SLA
What syncs

The data flows between Swan and Marketplaces.

We only connect what matters, no unnecessary overhead, no extra places where things can drift apart.

Product data

Titles, descriptions, attributes and images from Swan to every sales channel.

Real-time

Prices

Channel-specific prices and discounts, applied automatically to the right feeds.

Real-time

Stock

Stock levels per SKU, with the right minimum buffer per channel.

Real-time

Categories

Mapping of internal categories to marketplace taxonomies (Google, Bol, etc.).

15 min
Approach

From intake to live in four steps.

A lightweight process, not a ten-phase enterprise project, but a robust solution.

01

Intake

We go through your configuration and stack, and map out the mapping questions.

Week 1
02

Mapping & setup

Define field mapping, sandbox on both sides, first test sync of a subset.

Week 2–3
03

Build & UAT

Full integration, error handling, retry logic, dry run with your team at the controls.

Week 4–7
04

Live & SLA

Soft launch with monitoring, training, and handover to SLA maintenance.

Week 8
Investment
€7,500+
Typical project: €7.5k, €15k

Swan integrations are custom: the number of channels, the complexity of your product data and the desired rules per marketplace determine the price. After the intake you get a fixed proposal.

Book an intro call
  • Feed audit of current stack
  • Mapping per channel
  • Marketplace approval guidance
  • Monitoring & alerts
  • Ongoing feed optimisation (option)
  • SLA maintenance optional (€400/mo)
FAQ

Questions about Swan product feed.

Questions we get back from almost every intake.

Which channels do you support?

Google Shopping, Bol.com, Marktplaats, Amazon, Channable, Beslist, and all common EU marketplaces. On request we build a new one if the API is available.

Can we have different prices per channel?

Yes. Channel-specific price lists in Swan are pushed 1-to-1 to the right feed. Handy for commission differences or promotions per channel.

How often does a feed update?

Stock and price in real time via incremental updates. Product-data changes (titles, categories) every 15 minutes via batch.

What if a channel rejects my product?

We automatically get an alert with the reason. Common issues (image format, missing EAN) we resolve proactively during onboarding.

Does this also work with our own webshop?

Yes. Besides marketplaces we also push the Swan feed to your own Shopify/Magento/WooCommerce shop. One source, all channels.

Is there SLA maintenance?

Yes, from €400/month: monitoring, a feed-health report, and a response within 1 working hour on P1 incidents.

Other ERP integrations

Not Swan? No problem.

The same approach works for most systems. Choose below what you use.

Good to know
01

The Challenge of Manual Product Data Management

Managing product data across multiple platforms can be a time-consuming and error-prone process. For many SMBs, keeping inventory, pricing, and product descriptions consistent between their ERP system and their webshop is a daily struggle. This often leads to outdated information, frustrated customers, and lost sales opportunities. Manual updates consume valuable time that could be better spent on growth and customer engagement. A robust Swan productfeed integration addresses these issues head-on, ensuring your online presence always reflects your current product offerings accurately and efficiently. We understand that every business has unique requirements, and our approach focuses on delivering solutions that fit your specific operational flow.

02

Automating Your Product Feed with Swan

A Swan productfeed integration automates the flow of product information from your ERP system directly to your webshop. This means that once a product is updated in your central system, those changes are automatically reflected online, whether it's a new item, a price adjustment, or an inventory update. This automation reduces manual effort, minimizes errors, and ensures that your customers always see the most accurate and up-to-date information. Our team in Ede specializes in building these connections, ensuring a reliable and efficient data exchange. We analyze your current setup and design a solution that integrates smoothly with your existing systems, providing a solid foundation for your online sales strategy. This level of automation frees up your team to focus on core business activities rather than repetitive data entry.

03

Our Process for Swan Integrations

Our integration process begins with a thorough analysis of your existing ERP system and webshop platform. We identify the specific data points that need to be synchronized and discuss any custom requirements you might have. Next, we design a detailed integration plan, outlining the technical specifications and expected outcomes. Our developers then build the Swan productfeed integration, meticulously testing it to ensure data accuracy and reliability. We work closely with your team throughout the implementation, providing updates and gathering feedback. Finally, we provide training and ongoing support to ensure you can maximize the benefits of your new automated system. Our goal is to deliver a robust solution that simplifies your operations and supports your business growth. We are proud to be based in Ede, serving SMBs across the Netherlands, with over 12 years of experience since 2013 in delivering reliable integrations. Our commitment to quality is reflected in our customer feedback: Beoordeeld met 5,0 sterren door 56 klanten op Google.

04

Benefits of a Custom Swan Productfeed Integration

Implementing a custom Swan productfeed integration offers several key advantages. Firstly, it significantly improves data accuracy, preventing discrepancies between your backend and frontend. This leads to fewer customer complaints and returns, enhancing customer satisfaction. Secondly, it saves a substantial amount of time and resources that would otherwise be spent on manual updates. Your team can reallocate this time to more strategic tasks, such as marketing or product development. Thirdly, it enables real-time updates, allowing you to react quickly to market changes, such as price adjustments or stock level fluctuations. This agility can provide a competitive edge in fast-moving markets. Finally, a well-executed integration ensures scalability, meaning your product feed can grow with your business without requiring constant manual intervention. For example, our work on the De-mark.nl WooCommerce webshop included a successful Swan productfeed integration, demonstrating tangible benefits for their operations.

05

Beyond Swan: Comprehensive ERP Integration Services

While Swan productfeed integration is a powerful tool for product data management, it's often part of a larger ecosystem of ERP integrations. At Exceptis, we offer a wide range of services to connect various business systems, from accounting software to CRM platforms. Whether you need a full ERP integration strategy or specific connections like a King ERP koppeling, we have the expertise to build custom solutions that streamline your entire operation. Our goal is to create a cohesive digital environment where all your systems communicate effectively, reducing silos and improving overall efficiency. We operate from Ede, serving SMBs across the Netherlands, and are available by phone and online to discuss your specific integration challenges. Our commitment extends to ensuring all your business systems work together harmoniously, supporting your long-term objectives.

Book an intro call.

A conversation in which we go through your configuration, shop stack and workflow. At the end you know whether we fit and in what scope and price.

Book an intro call 0318 78 72 88Response within 1 working day